![]() So, voice search SEO must use natural language. Another fundamental difference is that the queries are more specific and conversational. On average, people use long-tail keywords during voice searches. How people search: Voice searches have more words than text-based searches. There are three fundamental differences between voice searches and typing: But searching with your voice is not the same as typing. Image source: Oberloīusinesses have to keep this factor in mind when planning their SEO strategy. So it’s clear that voice search is here to stay. Google already has a 95 percent accuracy rate for voice search, and the company reports that 27% of the online global population is using voice search on mobile. How Voice Search Has Affected SEOĪs voice search increases in popularity, companies are renewing their efforts to fine-tune their SEO strategy for the technology. So, not only are more people using voice searching technology, but they are also using it more frequently. And in 2019, more than 55 percent of consumers searched for local companies through voice searches. ![]() Most voice searches are for either local or hyperlocal results. So, the demand for voice search will increase in the future. People are becoming more familiar with voice searching. And these consumers cannot imagine life without a voice assistant. According to one estimate, more than 50 million people own a virtual assistant. Smart speakers are becoming more common in households across the United States.Ĭonsumers are buying voice assistants such as Google Home and Amazon Echo to simplify their lives. According to Bing, Voice search is 3.7 times faster than manual searches, making it convenient. Consumers prefer voice-assisted searches for the same reason. ![]() While early ancestors of voice search technology were merely amusing, new products like the Apple HomePod offer precise and lightning-fast results. Plus, voice searches are excellent for mobile searches, since asking a question is easier compared to typing it. Apple and Google are offering more than 100 language options for voice searches. Voice search also has global mobility, as it allows people to search in different languages. This statistic makes one thing clear: voice search technology is here to stay. In 2019 alone, people used Google Home to search for 16 million recipes. People are using voice searches to look for restaurants, products, and shows. Furthermore, 20 percent of Google mobile queries are through voice searches. According to research, 55 percent of consumers use voice search on their phones. The rise of virtual assistants such as Apple’s Siri represent a paradigm shift in voice search.Ĥ The Future of SEO Why Is Voice Search Vital?Įvery day, more people are using voice chat to help them juggle several tasks simultaneously. And with the rise of the Amazon Echo, Google Home, and Apple HomePod, people are now able to use smart speakers in their homes. Their sparkling new product with an aggressive campaign strategy made the idea of a voice activities personal assistant the new normal. Their AI-driven personal assistant, Siri, used cloud computing to improve predictive technology. By 2011, Apple had perfected voice-assisted technology. The Google Assistant was the foundation for the future of voice recognition. The release of Apple’s and the Google Voice Search App made voice recognition technology more efficient. However, it was not until 2011 that voice technology went mainstream. This technology first entered the public imagination with the fictional HAL 9000 in Stanley Kubrick’s 2001: A Space Odyssey, and became commercially available in the 1980s with the rise of consumer-grade voice recognition products like BellSouth’s VAL and Dragon NaturallySpeaking. Using speech recognition technology and artificial intelligence, voice search tech understands what a person is saying and provides them with meaningful results. Voice search technology helps users navigate the internet through a voice command.
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